Apple Game console possible but impossible
There is a buzz in the blogosphere related to an article written by Don Reisinger from Cnet outlining his reasons why Apple is the only company that not only can but should enter the video game console market. I wouldn’t go as far as say that Apple shouldn’t eneter the market but if the every decide to I hope the proper research is done and “one step at a time” approach is taken…would want them to dive in only to sink to the bottom (along with everything else the have).
Apple has a number of things going for it: it’s successful, people love the brand, and people will buy its products regardless of their usability. And although the Apple TV could have performed a bit better, a video game console is the kind of product that would make Apple zealots and hardcore gamers flock.
That’s not to say that it’ll be easy for Apple to solidify itself in the gaming business; it’s a tough industry, after all. But Apple’s track record of working with game developers, its unprecedented control over the general population, its cash on-hand, and its ability to understand what people want make it the ideal company to break into the video game industry and supplant the major players.
